Sam, Graduate Copywriter

28th Feb 22 1:50 pm by Samuel Marlow

Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no better way than to talk to some of the real people who work there.

Check out their answers below to see if Kybotech is the right fit for you!

Hey Sam, so which brand do you (primarily) work for?

I work almost exclusively on Garden Buildings Direct.

What department do you work in?

I work in Kybotech’s marketing department as a graduate copywriter.

A Day In Sam’s Life

Can you briefly explain what your role involves?

Sure – so, as a copywriter, I write “copy” – that means writing anything designed to attract customers to our brands! In my role specifically, I work closely with the Garden Buildings Direct Ecommerce site and blog – whether that’s tweaking copy on a product page or writing up a new blog post.

“For me, it’s that desire to create something that’s going to help out the brand”.


And how long have you worked at Kybotech?

It’s been just over 4 months now.

How big is the team in your department?

So we have about four or five members in our marketing and writing team.

GBD blog header
Head over to our blog to read some of Sam’s work

Cool, and what are some tasks that you regularly carry out?

Well, the start of the day (and the week) is always collecting data – tracking the progress of our products or our blogs to get the low-down on how everything’s going. 

If there’s stuff to be fixed – then it’s all about looking at the specifics of the data, finding a solution, and making a plan ASAP! If things are all peachy then I’ll be following my content plan, maybe giving an older blog post a refresh or writing a completely new one.

“I’ve been able to track how my own improvements affect the site which is really gratifying”.


And what gets you out of bed and to work in the morning?

I just love to write – so for me, it’s that desire to create something that’s going to help out the brand. That could be something that draws in customers to the site, or helps out people who are in a pickle.

How have you found working remotely during the past 1-2 years?

I finished my Master’s degree working remotely, so moving from working that way into a full-time remote job was honestly…pretty easy. I really enjoy the freedom of it – with no commute, I can get straight into the work in the morning and then relax as soon as I’ve finished in the afternoon.

And what’s one proud moment you’ve had whilst working here?

Seeing myself improve has been really nice to see actually! We take stock of how things like our own blogs are doing, so you can track how effective your plan and work has been pretty quickly. I’ve been able to track how my own improvements affect the site which is really gratifying. Hopefully, it continues!

“Kybotech put lots of emphasis on helping you learn and grow as a professional individual”.


What’s on your list to achieve over the next year?

Right now, I’d really like to try and add a bigger sustainability element to the blog and to the brands as a whole. We already work quite sustainably, reducing our emissions by working from home and in the way we make our products, so it would be great to highlight this and add sustainable and environmentally-friendly living into our identity more!

sustainability GBD blog
Sam’s a stickler for sustainability over on our blog

What useful skills have you learned whilst working here?

I’d say that adapting my writing to suit a consumer audience and learning how to use data analytics are the most important skills I’ve learned. But I’ve also learned an array of important professional skills relating to communication and teamwork that are really important.

Can you remember a memorable facepalm moment at work? (It’s ok we’ve all had them!) How did you grow/improve from this?

I mentioned learning how to use the data analytics services…well, I’ve had a few small facepalms where I’ve struggled with doing a specific little task that I’d been set for ages – only to learn that the solution was an easy one that I’d missed! 

It just taught me to make sure I ask for help when I’m struggling or something seems confusing. My supervisor Harry has been really good at taking the time to help whenever I’m stuck on something which has been great.

Why Kybotech?

And why did you decide to apply to Kybotech specifically?

The freedom of working remotely was one big pull, but the other was that Kybotech put lots of emphasis on helping you learn and grow as a professional individual. I had some writing experience, but in this role, I saw the opportunity to really get stuck into the marketing side of things.

Any advice for potential candidates?

Have a think about what you want to learn to get where you want to be. Kybotech are great at facilitating learning and want to help you help yourself. If you’re comfortable working remotely, this could be the place for you.

Thanks for your time – and if you want to follow in their footsteps, click to apply here.