Content - Kybotech Ltd https://www.kybotech.co.uk/content/ Mon, 09 May 2022 15:08:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 Harry, SEO Copywriter https://www.kybotech.co.uk/employee-spotlight-harry/ https://www.kybotech.co.uk/employee-spotlight-harry/#respond Tue, 01 Mar 2022 11:54:12 +0000 https://www.kybotech.co.uk/?p=12924 Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no ... Read more

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Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no better way than to talk to some of the real people who work there.

Check out their answers below to see if Kybotech is the right fit for you!

Who’s Harry?

Hi there, Harry Patte-Dobbs.

And which brand do you (primarily) work on, Harry?

So I started off working solely on Garden Buildings Direct (GBD), but I then moved on to BillyOh, and even more recently to working on Bobbin and continue to “float” between the three.

Right, and what department do you work in for these brands?

I work within the marketing department.

And what’s your role at Kybotech?

I’m classed as an SEO Copywriter.

I’ve also learned a lot about time management, setting goals, and setting up and seeing a project through to completion”.

Harry

What Does He Do?

(If you haven’t heard of an SEO copywriter before, don’t worry. Harry, can you briefly explain your role/what it involves?)

Of course – so copywriting is the act of literally writing copy – words, sentences etc. for anything from a “strapline” for a page to product descriptions and blog posts.

Cool – and how long have you worked at Kybotech?

It’s getting on for almost 1 year now.

How big is your team/immediate department?

That’s a good question – it’s sometimes hard to pin down as there are definitely some people (like Sam in finance) who help out with marketing from time-to-time. I’d say the marketing team is fairly close-knit with regular contact between 3-5 probably people?

“A Day In The Life” of a Copywriter

Well, in the morning (especially at the start of the week), we/I run our regular reports in tools like Google Analytics – just to see that everything’s on track, to see if the changes we’re making are having an impact and whether there are any problem points.

Then, we’d usually have a quick meeting about these, come up with a plan for the week – broken down into to-do’s, expected outcomes etc. and then maybe go over it with, say, the head of IT or the CFO before getting into it!

And what gets you out of bed and to work in the morning to do all that?

I’d say probably solving anything that’s been bugging me overnight! Things like new little tweaks and changes to make our site better, make the user experience (UX) better and ultimately dominate SERPs (search engine results pages).

Otherwise, maybe a little bit of yoga and a coffee! 🤣 

Harry, SEO Copywriter

Working Remotely

(How have you found working remotely during the past 1-2 years?)

Pretty good actually – I started in the fully-remote era as there isn’t a whole lot of need for me to be on-site (though I look forward to going at least once when things are back to normal!). Communication is regular and varied across different channels and I’ve got a nice little “home office” set up with a chair and a big desk.

What’s one proud moment you’ve had whilst working here?

Myself and my Marketing Coordinator (Holly) wanted to put more user-generated content front and centre on GBD. We realised (from the outreach that some of our social media team like Sarah had done) that loads of people used and loved our products and were happy to share their experiences. 

So we turned their experiences into little slideshows and quotes featured on the page of the product they’d bought. This was especially cool because it generated good results measured against certain KPIs and became something that we rolled out (in various forms) across other sites and acquisitions.

Customer testimonials on Garden Buildings Direct

Skills and Experience

(What’s on your list to achieve over the next year?)

Visit the site in Worksop I guess, as I said. Find some sort of normality and stability versus the craziness of the last couple of years of flux, and definitely spread our tactics and content creation to more sites and brands under the Kybotech umbrella.

How have you seen the company change/grow since you’ve been working here?

Absolutely – I’ve helped to interview and seen some great new candidates hired, I’ve seen aesthetic changes to the E-commerce sites and even the acquisition of a new business – a lot has changed even in a year.

What useful skills have you learned whilst working here?

I had some knowledge previously but definitely got dropped in the deep end of the world of SEO/ Luckily, I think I just about managed to swim rather than sink! I’ve learned a lot more about how E-commerce businesses operate, how to use a CMS and edit and control products and content in a website’s backend. 

I’ve also learned a lot about time management, setting goals, and setting up and seeing a project through to completion.

It’s fast-paced and high reward“.

Harry

Can you remember a memorable facepalm moment at work? (It’s ok we’ve all had them!) How did you grow/improve from this?

I seem to remember a time in my first month or so where, after reading up on forums and Youtube tutorials, I thought I’d found a simple solution to a recurring error and I ended up changing something that crash the blog for about 10 minutes before Hieu from IT came to the rescue!

Why Work at Kybotech?

(Why did you decide to apply to Kybotech – What was it about the role that seemed attractive?)

It seemed, from the interview process and job posting, that they were very receptive to candidates who were willing to work hard and learn. There was certainly an emphasis on company fit rather than experience alone – which is pretty rare even for graduate jobs. 

It also seemed like there was a real opportunity to have some ownership over the work I was contributing (which has definitely been the case!). 

What’s the best thing about working at Kybotech? Is the company working on improving anything that doesn’t work so well?

I’d say the fact that you do get to make real changes to the face of the company, websites, and ultimately success with the work you do. If anything doesn’t work so well everyone’s very receptive to breaking a problem down – jumping on a call of a Google Meet, coming up with a plan in 30mins and getting to work. 

It’s fast-paced and high reward.

How would you describe life at Kybotech in 5 words or less?

Growth – (and keep things simple)!

Any advice for potential candidates?

Weigh up your skills and consider that anything you don’t know can be taught. If you want to prove yourself as part of a team, are happy working to deadlines remotely and can motivate yourself – apply

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Sam, Graduate Copywriter https://www.kybotech.co.uk/employee-spotlight-sam/ https://www.kybotech.co.uk/employee-spotlight-sam/#respond Mon, 28 Feb 2022 13:50:20 +0000 https://www.kybotech.co.uk/?p=12954 Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no ... Read more

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Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no better way than to talk to some of the real people who work there.

Check out their answers below to see if Kybotech is the right fit for you!

Hey Sam, so which brand do you (primarily) work for?

I work almost exclusively on Garden Buildings Direct.

What department do you work in?

I work in Kybotech’s marketing department as a graduate copywriter.

A Day In Sam’s Life

Can you briefly explain what your role involves?

Sure – so, as a copywriter, I write “copy” – that means writing anything designed to attract customers to our brands! In my role specifically, I work closely with the Garden Buildings Direct Ecommerce site and blog – whether that’s tweaking copy on a product page or writing up a new blog post.

“For me, it’s that desire to create something that’s going to help out the brand”.

Sam

And how long have you worked at Kybotech?

It’s been just over 4 months now.

How big is the team in your department?

So we have about four or five members in our marketing and writing team.

GBD blog header
Head over to our blog to read some of Sam’s work

Cool, and what are some tasks that you regularly carry out?

Well, the start of the day (and the week) is always collecting data – tracking the progress of our products or our blogs to get the low-down on how everything’s going. 

If there’s stuff to be fixed – then it’s all about looking at the specifics of the data, finding a solution, and making a plan ASAP! If things are all peachy then I’ll be following my content plan, maybe giving an older blog post a refresh or writing a completely new one.

“I’ve been able to track how my own improvements affect the site which is really gratifying”.

Sam

And what gets you out of bed and to work in the morning?

I just love to write – so for me, it’s that desire to create something that’s going to help out the brand. That could be something that draws in customers to the site, or helps out people who are in a pickle.

How have you found working remotely during the past 1-2 years?

I finished my Master’s degree working remotely, so moving from working that way into a full-time remote job was honestly…pretty easy. I really enjoy the freedom of it – with no commute, I can get straight into the work in the morning and then relax as soon as I’ve finished in the afternoon.

And what’s one proud moment you’ve had whilst working here?

Seeing myself improve has been really nice to see actually! We take stock of how things like our own blogs are doing, so you can track how effective your plan and work has been pretty quickly. I’ve been able to track how my own improvements affect the site which is really gratifying. Hopefully, it continues!

“Kybotech put lots of emphasis on helping you learn and grow as a professional individual”.

Sam

What’s on your list to achieve over the next year?

Right now, I’d really like to try and add a bigger sustainability element to the blog and to the brands as a whole. We already work quite sustainably, reducing our emissions by working from home and in the way we make our products, so it would be great to highlight this and add sustainable and environmentally-friendly living into our identity more!

sustainability GBD blog
Sam’s a stickler for sustainability over on our blog

What useful skills have you learned whilst working here?

I’d say that adapting my writing to suit a consumer audience and learning how to use data analytics are the most important skills I’ve learned. But I’ve also learned an array of important professional skills relating to communication and teamwork that are really important.

Can you remember a memorable facepalm moment at work? (It’s ok we’ve all had them!) How did you grow/improve from this?

I mentioned learning how to use the data analytics services…well, I’ve had a few small facepalms where I’ve struggled with doing a specific little task that I’d been set for ages – only to learn that the solution was an easy one that I’d missed! 

It just taught me to make sure I ask for help when I’m struggling or something seems confusing. My supervisor Harry has been really good at taking the time to help whenever I’m stuck on something which has been great.

Why Kybotech?

And why did you decide to apply to Kybotech specifically?

The freedom of working remotely was one big pull, but the other was that Kybotech put lots of emphasis on helping you learn and grow as a professional individual. I had some writing experience, but in this role, I saw the opportunity to really get stuck into the marketing side of things.

Any advice for potential candidates?

Have a think about what you want to learn to get where you want to be. Kybotech are great at facilitating learning and want to help you help yourself. If you’re comfortable working remotely, this could be the place for you.

Thanks for your time – and if you want to follow in their footsteps, click to apply here.

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Amelia, Sales and Marketing Assitant https://www.kybotech.co.uk/employee-spotlight-amelia/ https://www.kybotech.co.uk/employee-spotlight-amelia/#respond Thu, 27 Jan 2022 14:01:07 +0000 https://www.kybotech.co.uk/?p=12971 Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no ... Read more

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Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no better way than to talk to some of the real people who work there.

Check out their answers below to see if Kybotech is the right fit for you!

Hi Amelia, so let’s start with – what department do you work in?

So I spend some of my time in the sales department side, and the rest is spent in the marketing department.

Ok, and which brand do you (primarily) work on/for?

For sales, it’s primarily Garden Buildings Direct and BillyOh. Then within marketing, it’s mostly Bobbin!

And what’s your role exactly?

I’m a sales agent, but I also float between that and the marketing department throughout the week.

“There’s a great team of people helping to develop the company further each day”.

Amelia

Can you briefly explain what your role involves?

Sure – when I’m based in sales I’m answering questions, helping place orders and solving problems if any arise. When I’m in marketing, I’m writing various blog content and doing a lot of behind the scenes work on written content for each page.

computer screen

Credit: Nubelson Fernandes on Unsplash

And how long have you worked at Kybotech?

I will have worked at Kybotech for a year this February.

So how big is your team/immediate department?

Sales is comprised of about 4 to 5 people, whilst the marketing team is about 5 people. 

Life at Kybotech

And can you give us a feel for “a day in your life” at Kybotech?

My day generally starts off speaking to various people about orders they want to place, and if need be amending any customer orders. I also spend my morning answering any questions people may have on all sorts of products (this is where I learn new things every day!). 

“Everyone I’ve met has been nothing but friendly”.

Amelia

During my afternoons, I switch over to marketing. I start by focusing on writing content for blogs, whilst doing other tasks behind the scenes of each page or post like technical SEO tasks.

What gets you out of bed and to work in the morning, Amelia?

The opportunity to see something new each day! There’s never a day where I know completely what I’ll doing but that’s what keeps us growing. I’m always intrigued to see what each day will bring and to get my creative side working on whatever I have in store.

How have you found working remotely during the past 1-2 years?

Great! I’ve found it really helps me to stay motivated, I’m able to get on with each piece of work I have and really delve deep into my creative side. I also find it helpful when it comes to answering calls and responding to customers, there’s no distractions at all – but there’s still great contact with everyone in the team!

What’s one proud moment you’ve had whilst working here?

I’m proud of how much I’ve learnt as a whole, both within sales and marketing. I love being able to expand my mind every day – I’m always impressed by how many new paths and avenues I’ve taken through the day.

And what’s on your list to achieve over the next year?

I’d love to grow within the company some more. I’d like to get myself further into the marketing side and really grow there.

Always Learning

How have you seen the company change/grow since you’ve been working here?

Sure – there’s a great team of people helping to develop the company further each day. For example, just when you think they can’t make a site look even better, or make sales work in a new and efficient way, they do!

What useful skills have you learned whilst working here?

I’ve learned lots about time management, I’d say. Every day I make myself a list of any work I might have and prioritise the most important tasks. It makes my day run smoother and more efficient.

Bobbin blog featured images
Amelia’s doing great work over on the Bobbin blog

Can you remember a memorable facepalm moment at work? (It’s ok we’ve all had them!) 

I’ve had plenty of moments where I overthought the route to a problem, it ends up being so simple but I definitely facepalm once I realise the real solution!

Don’t worry, it happens to us all! So why did you decide to apply to Kybotech?

I loved how clear the application seemed even just from reading it. There was such a relaxed but informative vibe once the interview stages came about and everyone I’ve met has been nothing but friendly.

What’s the best thing about working at Kybotech? Is the company working on improving anything that doesn’t work so well?

I love knowing that by the end of the day, no matter if it’s in sales or marketing, I’ve been able to help in some way. There’s also endless support if you’re looking to gain further skills and learn more.

How would you describe life at Kybotech in 5 words or less?

Never a dull moment!

Any advice for potential candidates?

Be open to learning new skills and just take the leap. If you don’t apply, it’ll forever remain a “what if” moment. There are so many amazing people here and even whilst working remotely, there’s always support.

Thanks for your time – and if you want to follow in their footsteps, click to apply here.

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Sarah, Social Media Assistant https://www.kybotech.co.uk/employee-spotlight-sarah/ https://www.kybotech.co.uk/employee-spotlight-sarah/#respond Thu, 27 Jan 2022 12:05:11 +0000 https://www.kybotech.co.uk/?p=12951 Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no ... Read more

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Here at Kybotech, we’re always on the lookout for new talent – for people and personalities that gel with our company ideals and are hungry for success. So to understand what life at Kybotech is like, we think there’s no better way than to talk to some of the real people who work there.

Check out their answers below to see if Kybotech is the right fit for you!

Hi Sarah, so which brand do you (primarily) work on/for?

So I work for Garden Buildings Direct, BillyOh and Ritely (and more recently on Bobbin too!).

Wow, that’s a lot to juggle! And what department do you work in?

I work in the marketing department.

Sarah’s Role

So what’s your role within that department?

“Social media assistant” is my official title.

And can you briefly explain what your role involves, Sarah?

So I work closely with our marketing coordinator (Holly) to create engaging content for the 4 brands (Ritely, Garden Buildings Direct, and BillyOh) and their social media presence. This includes keeping the social media channels updated and brand-focused, and seeking out new tactics and ways of connecting with audiences!

Sounds cool – how long have you been doing that at Kybotech?

Almost 2 years now.

“The trust in my work is, I think, the best thing about working at Kybotech”.

Sarah

Sarah’s Day-to-Day

Nice, so what does “a day in Sarah’s life” at Kybotech look like?

Well, to start the week, I create a weekly social report for the 4 brands and report back to Holly.

Then for my day-to-day tasks, I start with checking all notifications on each account and responding to all Instagram DMs. I also reply to comments on posts (including Google reviews) so that we’re offering a constant presence.

GBD instagram post
Give us a follow on GBD!

Then I start on some small tasks for the accounts (content images and customer image outreach using official hashtags, community engagement etc.). After that, I usually create 1-2 weeks worth of posts and Instagram stories in advance. This includes writing captions and creating/designing graphic images and stories.

Oh, I also create and design Pinterest pins for the accounts!

Cool, and what gets you out of bed in the morning to do all that?

Well, aside from a good breakfast 😋 – being praised for a job well done, and believing in the work I do. I like knowing that I’m appreciated, because I give my all to my job, and I also like knowing that the work I’m doing is producing results that matter to the company!

BillyOh Instagram post
Give us a follow on BillyOh

Work and Achievements

How have you found working remotely during the past 1-2 years?

Well, as much as I enjoy working remotely, I do miss being in the office! I only got a chance to work in the office for maybe…2 weeks before the pandemic happened!

Working from home is very challenging but if you have a separate working space you’re good to go.

What’s one proud moment you’ve had whilst working here?

I was able to increase the brands’ Instagram followers and contribute to the success of the social media accounts.

And what’s on your list to achieve over the next year?

I’d like to be able to create more creative and interactive content and of course gain more interactions for the accounts.

Kybotech Logo

Life at Kybotech

Can you remember a memorable facepalm moment at work? (It’s ok we’ve all had them!) How did you grow/improve from this?

Oh, I remember it vividly! I can’t quite remember what I’d done but I managed to get locked out of the BillyOh Instagram account 😬. I thought we won’t be able to log in ever again!

Why did you decide to apply to Kybotech?

I think it’s because Kybotech didn’t only look at the experience you have but rather the eagerness and determination to get the job done.

What’s the best thing about working at Kybotech? Is the company working on improving anything that doesn’t work so well?

The trust in my work is, I think, the best thing about working at Kybotech. I have full access to the accounts and I get to decide and freely create content (with Holly’s approval of course!).

How would you describe life at Kybotech in 5 words or less?

Stress-free!

Any advice for potential candidates?

Yep – you don’t have to be perfect, just be yourself! Remember that skills can be easily taught but attitude can’t. So come with a good work ethic!

Thanks for your time Sarah – and if you want to follow in their footsteps, click to apply here.

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